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How NOT to Get Cited by LLMs: 10 Well-Known GEO Tactics Debunked

Ten popular GEO tactics checked against the evidence, and what to do instead to actually get cited by AI search.

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GEO

GEO, or generative engine optimization, is the practice of shaping content so AI-powered search engines cite it in their answers. As more people get information through AI search instead of traditional results, appearing in those answers matters for visibility.

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Advice on how to get cited by AI engines is everywhere, and much of it is wrong. The article below tests ten popular GEO tactics against the evidence and points to what actually works instead.

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